Department for Promotion of Industry and Internal Trade (DPIIT)
issues guidelines for use of GI logo and tagline




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Department for Promotion of Industry and Internal Trade (DPIIT) issues guidelines for use of GI logo and tagline

A Geographical Indication (GI) is primarily an agricultural, natural or a manufactured product (handicraft and industrial goods) originating from a definite geographical territory, where a given quality, reputation or other characteristic of such goods is essentially attributable to its geographical origin.

In order to encourage the promotion and marketing of Indian products registered as GIs, the DPIIT had launched a common GI logo and tagline in August 2018. A common GI tag would help create awareness among both GI producers as well as consumers, to increase the marketability and saleability of these products.

While issuing draft guidelines for permitting the use of GI logo and tagline, DPIIT said the logo will act as a certifying mark that can be used to identify all Indian products registered as GIs, irrespective of the categories, which makes it convenient for the consumers to recognize authentic GI products, and thereby protect the interests of genuine GI producers..

Further, all the registered proprietors and authorized users of Indian products registered under The Geographical Indications of Goods (Registration and Protection Act), 1999 do not need prior permission to use the logo and tagline for branding purposes of the particular GI with which they are registered.

The draft said the ownership rights to the GI logo and tagline vest in the DPIIT through the secretary. Also, foreign GI products, whether registered in India or not, are “not allowed to use” the GI logo and tagline.

Use of the GI logo and tagline may be allowed with prior approval of the DPIIT for display and sale of Indian GI products by wholesale or retail outlets, or e-commerce platforms,” said the draft, on which comments of participants have been invited by the DPIIT.

A prior permission of DPIIT would be required for the publication of the logo and tagline in articles, blogs, through newspapers, magazines, and Internet.

The draft further said “no fee/charges shall be levied for granting the permission for the use of GI logo and tagline” and the duration for the user would be as decided by DPIIT on a case to case basis. Also, DPIIT would not be responsible for the authenticity or quality of the products on which the logo and tagline are used.

Also the draft mentions about “The GI Logo and Tagline” which is to be appropriately placed along with the logos and/or taglines of other organizations to maintain a uniform image across all communications material, it is imperative to follow the guidelines in terms of type and colour. The use of the logo should be consistent and should not be distorted or changed in relative proportion, colour etc.

However no prior permission would be needed for the use of the logo and tagline by Indian Embassies/ Missions abroad for events, brochures, publicity material and advertisement for GI promotion.  

Source: dipp.gov.in



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